Here’s a quote from Israeli diamond writer Chaim Even-Zohar, published in the Blood Diamonds book:
"The brave man would write that the whole issue of war diamonds can only benefit De Beers."
I’m going to go off on this issue again. Guess I need to blow off some steam. Look at these pictures. They are heart wrenching. And De Beers is taking this abominable issue and smugly using it as leverage above other diamond companies as a way to increase their profits. They are in a sense portraying to the public, “look everyone, we do not deal with conflict diamonds and we are the ONLY company that can guarantee that our stones are clean. You should buy from us. We are a squeaky clean corporation.” Too bad some of the public is ignorant (just like I was) to the dark history of De Beers and to the fact that they are taking this issue and spinning it in their favor. It is despicable. I loath the ethics of this diamond giant.
"The brave man would write that the whole issue of war diamonds can only benefit De Beers."
I’m going to go off on this issue again. Guess I need to blow off some steam. Look at these pictures. They are heart wrenching. And De Beers is taking this abominable issue and smugly using it as leverage above other diamond companies as a way to increase their profits. They are in a sense portraying to the public, “look everyone, we do not deal with conflict diamonds and we are the ONLY company that can guarantee that our stones are clean. You should buy from us. We are a squeaky clean corporation.” Too bad some of the public is ignorant (just like I was) to the dark history of De Beers and to the fact that they are taking this issue and spinning it in their favor. It is despicable. I loath the ethics of this diamond giant.
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